G R E E N L E A F F O R H E A L T H C A R E
Industries | Health Care
When it comes to heathcare PR and marketing, it helps to work with experts who know a fibula from a fibroid, who know the issues, who don't go slack-jaw when you mention your product's 510k approval.
At Greenleaf, we know hospitals, health insurance and the ernerging digital imaging, PACS and informatics markets. We live for RSNA and HIMSS and AuntMinnie.com.
We speak FDA.
We work with medical device companies, IT/software firms and consultants, and healthcare insurers as well as internal/external communications for hospitals and healthcare organizations.
If you'd like to talk with us about your PR and marketing needs, please contact us.
SAMPLE PROJECTS
Planar Invitium Product Messaging/Collateral
When Planar revamped its line of Invitium patient care workstations, they called in Greenleaf to help develop product messaging that differentiated four different product models and spoke clearly to customer needs. We listened carefully to Planar's salespeople, hearing how they positioned the products, then, in just two days, wrote Web copy, a product overview sheet and product datasheets to Planar brand templates.
Digital Imaging White Paper
Planar is a clear leader in digital imaging, the company's Dome product line is one of the most highly respected radiology display lines in the world. To further their thought leadership, Planar asked us to help write a short byliner on the future of digital imaging for healthcare for distribution at RSNA, the radiology industry's premiere trade show.
Branding and Repositioning Strategy
Greenleaf recently did market research, branding and a strategic marketing plan for a medical IT firm that was experiencing significant predation by a new wave of competitors. We worked with the company to redesign it product and are currently working with the firm to successfully execute the strategy. Early efforts are already causing the marketplace to sit up and take notice.
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